How Google’s local pack decides who patients see first

by toby_davis | Jun 9, 2026 | Local Search and Google Business Profile

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 8 min read Type ‘physio near me’ into Google on your phone and watch what happens. Before the ordinary list of links, a small map appears with three practices pinned beneath it, each...

Should physios run Google Ads? Fix the leak first

by toby_davis | Jun 8, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read A practice owner watching a quiet diary reaches the same conclusion most do: we need to advertise. A few hundred dollars a month into Google Ads, some clicks, some new patients. It is the most reachable lever,...

Most practice websites should be edited, not rebuilt

by toby_davis | Jun 8, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 8 June 2026 · 9 min read The brief usually arrives the same way: the website looks dated, a competitor’s looks slicker, and it is time for a practice website rebuild. It feels like the responsible move, a fresh start, a...

Why before-and-after photos are risky for physio practices

by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing

AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 8 min read A patient finishes a hard rehab, walks out moving freely for the first time in months, and tells you it changed their life. The urge to post about it is enormous, and entirely human. A before-and-after, a...

The patient newsletter that brings lapsed patients back (compliantly)

by toby_davis | Jun 8, 2026 | Patient Communications

Patient Communications By Toby Davis · 8 June 2026 · 9 min read Almost every practice has a database of past patients and almost none of them use it. Hundreds, sometimes thousands, of people who once trusted you with an injury, finished their care, and quietly fell...