Become the practice patients trust in your area.
AI now answers most health questions before patients ever see a website, and the practices it names are being decided right now. We build the patient education, authority content and local standing that put your practice on that list, and that keep the patients you already have coming back.
now show an AI answer before any traditional result. Healthcare is the most AI-affected category in search.
reach healthcare websites when AI answers appear. Ranking first no longer means being found first.
never rebook at a typical practice. The quiet leak that costs more than any ad campaign returns.
Two numbers about being found. One about being kept. A practice grows or stalls on exactly these three.
What lands in your practice every month.
One engagement, five working parts. Everything produced belongs to your practice, and keeps working even if you stop.
Authority articles
One a week. Substantive, AHPRA-aware, built to be cited by AI.
Patient pathway guides
Branded condition guides, in the treatment room and on your site.
Suburb landing pages
Targeting the exact catchments your patients come from.
Patient communications
Recalls, follow-ups and a newsletter, in your voice, ready to send.
Strategic action plan
Senior strategy, recalibrated monthly and reviewed quarterly.
When a patient asks, one name comes up.
Right now, somewhere near your practice, someone is asking AI who can fix their back. One local practice gets named, with reasons. Our whole job is making that practice yours, and showing you the evidence quarter by quarter.
Articles for practice owners who are paying attention.
AI search, patient trust, AHPRA-aware marketing, and what changes when the way patients find practices changes. No fluff, no recycled agency tips. Every article earns its place.
Senior thinking. Deliberately small.
The Trusted Practice was founded by Toby and Sally Davis: twenty-five years of senior brand and marketing leadership, and fifteen years across health, education and non-profit sectors. You work with us directly, and we take three to four practices at a time, because the work depends on actually understanding each one.
That is not scarcity marketing. It is the honest constraint of doing the work properly.
"We built The Trusted Practice because almost nobody was doing this work properly: content that respects AHPRA, patients, and the practice owner's intelligence, all at once."
Meet the foundersThe practices AI cites in 2027 are being built now.
The library can only be built one month at a time, and it can only start at month one. A thirty-minute conversation tells us both whether it should.
Book the thirty-minute conversationThe shift
Healthcare search is fundamentally changing
Three numbers explain why this matters for your practice now.
88%
of healthcare-related Google queries
now show AI Overviews before any traditional search result. Healthcare is the most AI-affected category.
61%
average drop in click-through
for healthcare content when AI Overviews appear. Position-one rankings no longer guarantee traffic.
13weeks
average freshness of AI citations
Practices that publish once and stop watch their citations fade. AI rewards practices that publish consistently.
The practices AI cites in 2027 are being built now.
The Compound Method
Four components, one engagement
Each does work on its own. Together they build The Trusted Practice in your area.
01
The strategic spine
Foundation Document at signup. Monthly Action Plan delivered on the first of every month. Quarterly Strategic Reviews. Senior strategic thinking on your practice, every month.
02
The patient pathway library
Branded patient education guides published on your domain. Each guide in two forms: a printable PDF given in the treatment room, and an AI-citable web page on your site. Owned by your practice.
03
The authority content engine
Twelve substantive articles per month. Two suburb landing pages per month. Built for the search of 2027, not the search of 2023. Everything published under your practice's name.
04
The strategic visibility audit
Comprehensive Google Business Profile and local search audit at engagement start. Quarterly recalibration audits. Recommendations only. Execution stays with you or your existing marketing partner.
The outcome
Build The Trusted Practice in your area
When patients ask AI which physiotherapist in your area is the trusted expert on their condition, your practice is what gets cited. When they walk into your treatment room, they leave with a beautifully designed guide that has your name on it. Twelve months on, you have a body of work that belongs to your practice and keeps doing its job whether we keep working together or not.
How we work
Senior thinking, no calendar tax
Built for time-poor practice owners. Coexists with the marketing relationships you already have.
Async by default
No standing weekly calls. No long working sessions you have to attend. Written deliverables you read on your schedule, when it suits you between patients.
Coexists with your existing marketing
We are not here to replace your agency, your social manager, or your existing relationships. We do the strategic thinking, patient education, and AI citation work nobody else does.
Yours to keep
Every article, every patient guide, every page lives on your domain under your name. If the engagement ends, the entire body of work stays with your practice.
Become the practice patients and AI trust
$1,497 a month. No lock-in. Refund of first month if it isn't a fit. Three to four practices at a time. Currently accepting first conversations.
See how the method works30-minute conversation. Evenings and weekends available, because we know you're in clinic during business hours.