How we research and write what we publish.
The Trusted Practice writes for Australian physiotherapy practice owners. Health-adjacent content carries a higher standard of care than most marketing copy, and we hold ourselves to it. This page describes exactly how we research, write, review, and publish every article on this site.
Who writes our content
Every article on this site is written by Toby Davis or Sally Davis. Both are named co-founders of The Trusted Practice with public bio pages linked from every article they author. We are marketing and communications specialists, not clinicians, and our writing is aimed at practice owners thinking about how to grow and run their business. We do not use anonymous contributors. We do not purchase content from third parties. We do not syndicate content from elsewhere without clear attribution.
How we research
Articles are built from current Australian physiotherapy clinical guidance, peer-reviewed research published in indexed journals, Australian regulatory and industry data, and our own direct lived experience of working inside regulated allied health environments. Where a specific clinical claim, statistic, or regulatory point matters, we name the source within the article so readers can verify it themselves.
AHPRA compliance
Every article is checked against the Physiotherapy Board of Australia's Advertising Guidelines before it goes live. We avoid outcome guarantees, comparative superiority claims like "best" or "leading," prohibited testimonials, and any language that creates unreasonable expectations of treatment outcomes. Patient-facing content stays in the educational register. Clinical language is calibrated to what the evidence actually supports.
How we use AI
We use AI tools to assist with research synthesis, drafting, and editing. Every article is reviewed and revised by Toby or Sally before publication, with the final editorial judgement always sitting with a human. Specific factual claims, statistics, and clinical references are verified against the original sources before they appear in print. We do not publish AI-generated content that has not been read, edited, and approved by one of us.
How we publish and update
Each article carries a "last reviewed" date. When the underlying evidence shifts, when AHPRA guidance changes, or when an article becomes stale, we either update it and re-date it, or we unpublish it. We do not let outdated content sit indefinitely on this site just because it was once useful.
Corrections
If we get something wrong, we correct it. Substantive corrections are flagged at the top of the affected article with the date of correction. If you spot an error on any page on this site, you can write to us at toby@thetrustedpractice.com.au and we will look at it the same week.
What we will not do
We do not publish content engineered to sell our own services. We do not run sponsored content disguised as editorial. We do not endorse specific clinical treatment products, devices, or modalities, because those decisions sit with registered practitioners and the evidence base, not with us.
Commercial transparency
Where we recommend business tools, software, or services that genuinely help a practice run or grow better, we say so plainly. If a recommendation involves a commercial relationship with the provider, including an affiliate arrangement, we disclose it within the article. The editorial decision always comes first. The commercial arrangement, if any, is always declared.
This editorial standard was last reviewed on June 2026.