The Trusted Practice
For Australian physiotherapy practice owners

The last marketing help your practice will need.

We set up everything that makes you the obvious choice in your area, get it running on tools you own, then we work ourselves out of a job. No agency on a retainer. No lock-in.

Start with the Foundation
$750, money back if it isn't the most useful thing you've seen about your practice
The free AI check

Patients now ask AI who to see. Find out what it says about you.

Tell us your practice name and suburb. We test the questions patients actually ask, across ChatGPT and Google’s AI, and send you screenshots of who gets named instead of you, and why. Done personally by us, not by software.

Takes ten seconds. Free, no meeting, no obligation.

Free AI Check
Checks are done personally, so we get through a limited number each week.
What's actually happening

Two quiet leaks are costing you patients right now.

Neither shows up on a report. Both are draining the practice every week they go unfixed.

Leak 01

You're going invisible

When someone near you asks AI or Google for a physio, one practice gets named, with reasons. If it isn't yours, those patients never learn you exist. It's happening today, and the slice of search that works this way grows every month.

Leak 02

Your database is asleep

Hundreds of past patients sit in your system, lapsed and forgotten. Bringing them back is the cheapest growth there is, far cheaper than any ad, and almost no practice does it properly.

Most owners try to plug these by handing an agency two or three grand a month, forever. There's a better way now.

For the first time, the tools to fix both are good enough to run yourself. Move now and the lead only compounds.

The offer

Start small. Prove it. Own it.

No big commitment, no lock-in, and the first step pays for itself in clarity alone.

The Foundation
$750 · money back

The honest truth about your practice's marketing: what to stop, what's working, where patients are leaking, and a plain-English read of your website against the AHPRA advertising rules. It arrives as a document plus a private podcast episode about your practice, to listen to between clinics. No access to your systems needed. If it isn't the most useful thing anyone has handed you about your practice, you pay nothing.

See The Foundation →
The Recall
$1,200 · with the Foundation: $1,950

Your win-back system, built and running. The patients who quietly stopped coming get a professional, caring invitation back, written in your voice, AHPRA-safe, and sent in careful batches from your own practice software. Then it keeps running month after month, on its own. Designed to pay for itself.

See The Recall →
The Build
Three payments of $950

The full system, getting found and keeping patients, built on your existing website and on tools you own. One payment to start, one mid-build, one at handover, and the keys change hands when it's done. Training arrives as short recordings you keep.

See The Build →
Ongoing
$690/mo · optional

We drive the machine we built: your newsletter written and sent, a page added or refreshed, your Google presence kept fresh, the recall system tuned, and a plain-English note on the first of each month. No lock-in, cancel anytime. An agency charges two or three times this for less, and never plans to leave.

See Ongoing →

The Foundation itself: the honest truth about your marketing, in a document you’ll actually read.

Built so the risk is ours, not yours.
Money backon the Foundation
No lock-incancel any month
You own itevery account in your name

Built to pay for itself. Most practices start with the Foundation plus The Recall: $1,950 all up, no bundle games, just the two prices added together. It's designed so the tools we cut and the patients we win back cover most of the cost. You're not spending more, you're spending smarter.

Who you work with

The two owners. Never a junior.

Toby Davis
Toby
Sally Davis
Sally

Toby and Sally Davis

Twenty-five years of senior brand and marketing leadership, and fifteen across health, education and non-profit sectors. We take three to four practices at a time, because the work depends on actually understanding each one. You deal with us directly, start to finish.

Questions

The things owners ask us first.

Isn't this just another agency?
The opposite. An agency is built to keep you dependent and paying. We're built to make you independent and then step back. Everything we set up is in your name, so the day you say "I've got it from here," you keep the lot.
What if I want to stop?
You can, any time. There's no lock-in and no exit fee. Because every account and asset is yours, nothing breaks when we step away. That's the whole point of how it's built.
Do I need to be technical?
No. The tools do the heavy lifting now, and we set everything up and show you how to run it. Once it's live it takes minutes a week, not days.
Is it AHPRA compliant?
Yes, by default. We only work with physios, so everything is built to AHPRA's advertising rules, no testimonials, no outcome claims, no incentivised referrals. Your marketing never puts your registration at risk.
How much does it cost?
The Foundation is $750, money back if it isn't the most useful thing you've been shown about your practice. The Build is in instalments. Ongoing is $690 a month, no lock-in. Most start with the Foundation and The Recall for $1,950.
Why only physiotherapy practices?
Because depth beats breadth. Knowing AHPRA, GP referral patterns and the physio patient journey inside out is what makes the work actually land. We'd rather be the best in one field than average across many.
Begin

The first move is small, and the risk is ours.

Start with the Foundation. See exactly where you stand and what to do about it. Build from there only as far as you want, and the day you turn to us and say, "I've got it from here," we're gone.

Book the thirty-minute conversation
The Foundation $750, money back. The Build, three payments of $950. Ongoing $690 a month, no lock-in.

The thirty-minute conversation.

One conversation to see if we fit. You talk, we listen, and we’ll have already looked at your practice before we speak.

We hold these in the evening or on a Sunday, outside clinic hours. Your treating day earns money, and a conversation about marketing shouldn’t interrupt it.

And afterwards, don’t expect a calendar full of meetings. We get on with the work and come back to you when there’s something worth your time.

The Conversation

Tell us what prompted you, and we’ll come back within a day with evening and Sunday times.