Nobody works harder than a practice owner.
You carry the clinical load, the team, the rosters, the rent, and every decision in between. Somewhere in the margins, you’re supposed to be a marketer too.
That gap is where practices get sold big retainers, lock-in contracts, and generic advice that was never built for health.
It never sat right with us. So we built The Trusted Practice.
Two marketers who think practices should own their marketing, not rent it.
We’re Toby and Sally Davis, co-founders of The Trusted Practice. We handle the strategy and the work together.
Between us we bring more than 40 years across strategy, brand, content, websites, partnerships and communications, much of it inside healthcare, education and purpose-led organisations, the world your practice already lives in.
Marketing a practice isn’t complicated. It just has to be done properly.
We’ve spent decades watching owners try to squeeze marketing into the gaps of a working week. The Trusted Practice gives you the opposite of what practices are usually sold: clear direction, systems set up properly on tools you own, and the confidence to run it all yourself, AHPRA-aware from the first word.
And we keep it deliberately small: three to four practices at a time, working directly with the owner from start to finish. We care about the people behind the practices, the owners lying awake over cash flow and rosters, pouring everything into building something that lasts. Those are the people we built this for.
Co-founder · Strategy & brand
Toby has spent more than 25 years in senior brand and marketing roles across the UK and Australia, much of it in healthcare, education and purpose-led organisations. He has led multi-channel strategy and teams, and works hands-on across the full stack a modern practice needs: positioning, SEO, local search, email and CRM, content, websites and analytics. His focus at The Trusted Practice is the strategic direction, the thinking that decides where a practice should be heading and why.
Co-founder · Engagement & delivery
Sally brings more than 15 years across the non-profit, education and health sectors in Australia and the UK, specialising in communications, partnerships and getting things delivered. She is the one who makes strategy land in the real world: campaigns that run, relationships that hold, and the steady, practical follow-through that turns a plan into results. Her focus at The Trusted Practice is engagement and delivery.
If that sounds like the kind of help you've been looking for, start with the Foundation, money back if it isn't the most useful thing you've seen about your practice.
We'll show you exactly where your practice is winning and where it's leaking, then set you up to own the lot. Built to leave, not to last.
Start with the Foundation