Articles for practice owners who are paying attention.

Practice Growth Strategy By Toby Davis · 3 July 2026 · 6 min read GP referrals are one of the most consistent patient acquisition channels...

Why your service pages matter more than your homepage

Local Search and Google Business Profile By Toby Davis · 3 July 2026 · 7 min read Most physio practice websites put the most effort into...

The AHPRA-safe way to talk about results

AHPRA-Aware Marketing By Toby Davis · 3 July 2026 · 7 min read Most physio practices say very little about clinical results in their...

Recalls without the cringe: following up lapsed patients professionally

Patient Communications By Toby Davis · 3 July 2026 · 7 min read The word "recall" makes most physio practice owners uncomfortable. It...

What patients actually read before choosing a physio

AI Search Shift By Toby Davis · 3 July 2026 · 7 min read By the time a patient picks up the phone to book with a practice, they've often...

NDIS pricing changed. The advice has not caught up.

Practice Operations By Toby Davis · 3 July 2026 · 6 min read The NDIS price schedule changed in July 2025. The advice directed at physio...

Practice management software for Australian physios: a working comparison

Practice Operations By Toby Davis · 3 July 2026 · 8 min read Most physio practices have outgrown their practice management software...

The phone enquiry leak most practices don’t measure

Practice Operations By Toby Davis · 3 July 2026 · 6 min read Most practices that underperform on new patient conversion don't have a leads...

TikTok for physios is bad advice, and here’s why

Practice Growth Strategy By Toby Davis · 3 July 2026 · 6 min read Every few months, a marketing agency will tell a physio practice owner...

Why “first session free” is the wrong move for a physio practice

AHPRA-Aware Marketing By Toby Davis · 3 July 2026 · 6 min read "First session free" comes up regularly as a patient acquisition idea for...

What your dormant patient database is actually worth

Patient Communications By Toby Davis · 3 July 2026 · 7 min read Most physio practices are sitting on a database of people who already came...

The five patient archetypes every practice treats, and the one to stop chasing

Practice Growth Strategy By Toby Davis · 3 July 2026 · 8 min read Physio practices don't treat one type of patient. They treat five, and...

If your practice has plateaued, here’s where to look first

Practice Growth Strategy By Toby Davis · 3 July 2026 · 7 min read Most practices that reach a revenue plateau aren't short of patients....

How physios get more patient reviews without breaking the rules

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 8 min read A patient you have treated for three months finishes...

How Google’s local pack decides who patients see first

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 8 min read Type 'physio near me' into Google on your phone and...

Should physios run Google Ads? Fix the leak first

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read A practice owner watching a quiet diary reaches the same conclusion most do: we...

Most practice websites should be edited, not rebuilt

Practice Growth Strategy By Toby Davis · 8 June 2026 · 9 min read The brief usually arrives the same way: the website looks dated, a...

Why before-and-after photos are risky for physio practices

AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 8 min read A patient finishes a hard rehab, walks out moving freely for the first time...

The patient newsletter that brings lapsed patients back (compliantly)

Patient Communications By Toby Davis · 8 June 2026 · 9 min read Almost every practice has a database of past patients and almost none of...

Preferred provider arrangements: what the insurer’s offer really costs

Practice Operations By Toby Davis · 8 June 2026 · 10 min read An insurer's letter lands offering your practice a place on their preferred...

The booking leak quietly costing your physio practice new patients

Practice Growth Strategy By Toby Davis · 8 June 2026 · 9 min read A woman pulls up your website at 9pm with a shoulder that has been...

How to show up in AI search answers as a physio practice

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read More and more patients now start with a question typed into an AI assistant...

Can physios use Google reviews? The AHPRA rule explained

AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 9 min read Few questions cause physiotherapy practice owners more quiet worry than...

Why hiring another physio is usually the wrong fix for being overworked

Practice Operations By Toby Davis · 8 June 2026 · 11 min read When a physiotherapy practice owner is overworked and the diary is full, the...

Patient communication is the cheapest growth lever physio practices ignore

Patient Communications By Toby Davis · 8 June 2026 · 11 min read Most physiotherapy practices spend heavily to acquire a patient and...

Google Business Profile for physios: the local search basics that rank

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 12 min read For a local physiotherapy practice, the most valuable...

Why growing a physio practice usually means doing less, not more

Practice Growth Strategy By Toby Davis · 8 June 2026 · 11 min read When a physiotherapy practice plateaus, the standard advice is to do...

What physiotherapy practices can and can’t say: AHPRA marketing in plain English

AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 12 min read Most physiotherapy practice owners run their marketing with a low...

How patients find a physio is changing, and louder marketing won’t fix it