by toby_davis | Jul 3, 2026 | Patient Communications
Patient Communications By Toby Davis · 3 July 2026 · 7 min read The word “recall” makes most physio practice owners uncomfortable. It sounds like selling, and most practitioners didn’t enter the profession to sell. The reframe that makes recall work,...
by toby_davis | Jul 3, 2026 | Patient Communications
Patient Communications By Toby Davis · 3 July 2026 · 7 min read Most physio practices are sitting on a database of people who already came through the door, already experienced the care, and left with a reasonable impression of the practice. That database is almost...
by toby_davis | Jun 8, 2026 | Patient Communications
Patient Communications By Toby Davis · 8 June 2026 · 9 min read Almost every practice has a database of past patients and almost none of them use it. Hundreds, sometimes thousands, of people who once trusted you with an injury, finished their care, and quietly fell...
by toby_davis | Jun 8, 2026 | Patient Communications
Patient Communications By Toby Davis · 8 June 2026 · 11 min read Most physiotherapy practices spend heavily to acquire a patient and almost nothing to keep one. The marketing budget goes on being found, the clinical effort goes into the treatment itself, and the space...
