by toby_davis | Jul 3, 2026 | Practice Operations
Practice Operations By Toby Davis · 3 July 2026 · 7 min read Most physio practices have a marketing strategy that ends at the front door. The advertising, the content, the Google presence: all designed to bring patients to the point of first contact. What happens at...
by toby_davis | Jul 3, 2026 | Practice Growth Strategy
Practice Growth Strategy By Toby Davis · 3 July 2026 · 6 min read GP referrals are one of the most consistent patient acquisition channels for physio practices, and one of the most inconsistently managed. Most practices have a few GPs who refer regularly and have no...
by toby_davis | Jul 3, 2026 | Local Search and Google Business Profile
Local Search and Google Business Profile By Toby Davis · 3 July 2026 · 7 min read Most physio practice websites put the most effort into the homepage. That’s not where patients make booking decisions. The decision to call or book typically happens on a...
by toby_davis | Jul 3, 2026 | AHPRA-Aware Marketing
AHPRA-Aware Marketing By Toby Davis · 3 July 2026 · 7 min read Most physio practices say very little about clinical results in their marketing. Not because there’s nothing legitimate to say, but because they’re not sure what they’re allowed to say...
by toby_davis | Jul 3, 2026 | Patient Communications
Patient Communications By Toby Davis · 3 July 2026 · 7 min read The word “recall” makes most physio practice owners uncomfortable. It sounds like selling, and most practitioners didn’t enter the profession to sell. The reframe that makes recall work,...
