GP referrals: the relationship system nobody writes down

by toby_davis | Jul 3, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 3 July 2026 · 6 min read GP referrals are one of the most consistent patient acquisition channels for physio practices, and one of the most inconsistently managed. Most practices have a few GPs who refer regularly and have no...

TikTok for physios is bad advice, and here’s why

by toby_davis | Jul 3, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 3 July 2026 · 6 min read Every few months, a marketing agency will tell a physio practice owner they need to be on TikTok. Some will point to physiotherapy content that has accumulated millions of views, which is real. The...

The five patient archetypes every practice treats, and the one to stop chasing

by toby_davis | Jul 3, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 3 July 2026 · 8 min read Physio practices don’t treat one type of patient. They treat five, and the five differ meaningfully in how they find a practice, how they decide to book, how long they stay, and how much revenue...

If your practice has plateaued, here’s where to look first

by toby_davis | Jul 3, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 3 July 2026 · 7 min read Most practices that reach a revenue plateau aren’t short of patients. They’re short of kept patients, converted enquiries, and follow-up appointments that were booked but never happened....

Most practice websites should be edited, not rebuilt

by toby_davis | Jun 8, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 8 June 2026 · 9 min read The brief usually arrives the same way: the website looks dated, a competitor’s looks slicker, and it is time for a practice website rebuild. It feels like the responsible move, a fresh start, a...

The booking leak quietly costing your physio practice new patients

by toby_davis | Jun 8, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 8 June 2026 · 9 min read A woman pulls up your website at 9pm with a shoulder that has been aching for a fortnight. She has decided, tonight, to do something about it. She reads your homepage, nods, and goes looking for the way...