by toby_davis | Jul 3, 2026 | AI Search Shift
AI Search Shift By Toby Davis · 3 July 2026 · 7 min read By the time a patient picks up the phone to book with a practice, they’ve often already decided. The research happened before the call. What they read, in what order, and whether your practice appeared at...
by toby_davis | Jul 3, 2026 | Practice Operations
Practice Operations By Toby Davis · 3 July 2026 · 6 min read The NDIS price schedule changed in July 2025. The advice directed at physio practices that provide services to NDIS participants has not fully caught up with what those changes mean for the expansion...
by toby_davis | Jul 3, 2026 | Practice Operations
Practice Operations By Toby Davis · 3 July 2026 · 8 min read Most physio practices have outgrown their practice management software without quite noticing it. The platform that worked when you were seeing 15 patients a week is often the wrong tool for a three- or...
by toby_davis | Jul 3, 2026 | Practice Operations
Practice Operations By Toby Davis · 3 July 2026 · 6 min read Most practices that underperform on new patient conversion don’t have a leads problem. They have a phone problem. Enquiries are arriving, via Google, referrals, and online booking platforms, and then...
by toby_davis | Jul 3, 2026 | Practice Growth Strategy
Practice Growth Strategy By Toby Davis · 3 July 2026 · 6 min read Every few months, a marketing agency will tell a physio practice owner they need to be on TikTok. Some will point to physiotherapy content that has accumulated millions of views, which is real. The...
