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Should physios run Google Ads? Fix the leak first

by toby_davis | Jun 8, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read A practice owner watching a quiet diary reaches the same conclusion most do: we need to advertise. A few hundred dollars a month into Google Ads, some clicks, some new patients. It is the most reachable lever,...

How to show up in AI search answers as a physio practice

by toby_davis | Jun 8, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read More and more patients now start with a question typed into an AI assistant rather than a search box, and the assistant answers by naming a few practices rather than listing a page of links. If you have read our...
How patients find a physio is changing, and louder marketing won’t fix it

How patients find a physio is changing, and louder marketing won’t fix it

by toby_davis | Jun 8, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read Ask most marketing agencies how to get more patients and the answer is some version of more. More ads, more posts, more reels, a bigger presence across more channels. It is familiar advice because it used to be...

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