What patients actually read before choosing a physio

by toby_davis | Jul 3, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 3 July 2026 · 7 min read By the time a patient picks up the phone to book with a practice, they’ve often already decided. The research happened before the call. What they read, in what order, and whether your practice appeared at...

Should physios run Google Ads? Fix the leak first

by toby_davis | Jun 8, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read A practice owner watching a quiet diary reaches the same conclusion most do: we need to advertise. A few hundred dollars a month into Google Ads, some clicks, some new patients. It is the most reachable lever,...

How to show up in AI search answers as a physio practice

by toby_davis | Jun 8, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read More and more patients now start with a question typed into an AI assistant rather than a search box, and the assistant answers by naming a few practices rather than listing a page of links. If you have read our...

How patients find a physio is changing, and louder marketing won’t fix it

by toby_davis | Jun 8, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read Ask most marketing agencies how to get more patients and the answer is some version of more. More ads, more posts, more reels, a bigger presence across more channels. It is familiar advice because it used to be...