Why “first session free” is the wrong move for a physio practice

by toby_davis | Jul 3, 2026 | AHPRA-Aware Marketing

AHPRA-Aware Marketing By Toby Davis · 3 July 2026 · 6 min read “First session free” comes up regularly as a patient acquisition idea for physio practices. The logic is intuitive: lower the barrier, get patients through the door, convert them into ongoing...

What your dormant patient database is actually worth

by toby_davis | Jul 3, 2026 | Patient Communications

Patient Communications By Toby Davis · 3 July 2026 · 7 min read Most physio practices are sitting on a database of people who already came through the door, already experienced the care, and left with a reasonable impression of the practice. That database is almost...

The five patient archetypes every practice treats, and the one to stop chasing

by toby_davis | Jul 3, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 3 July 2026 · 8 min read Physio practices don’t treat one type of patient. They treat five, and the five differ meaningfully in how they find a practice, how they decide to book, how long they stay, and how much revenue...

If your practice has plateaued, here’s where to look first

by toby_davis | Jul 3, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 3 July 2026 · 7 min read Most practices that reach a revenue plateau aren’t short of patients. They’re short of kept patients, converted enquiries, and follow-up appointments that were booked but never happened....

How physios get more patient reviews without breaking the rules

by toby_davis | Jun 9, 2026 | Local Search and Google Business Profile

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 8 min read A patient you have treated for three months finishes their last session, genuinely better, and says the thing every clinician likes to hear: I don’t know how to thank you. There is...