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Why your service pages matter more than your homepage

by toby_davis | Jul 3, 2026 | Local Search and Google Business Profile

Local Search and Google Business Profile By Toby Davis · 3 July 2026 · 7 min read Most physio practice websites put the most effort into the homepage. That’s not where patients make booking decisions. The decision to call or book typically happens on a...
How physios get more patient reviews without breaking the rules

How physios get more patient reviews without breaking the rules

by toby_davis | Jun 9, 2026 | Local Search and Google Business Profile

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 8 min read A patient you have treated for three months finishes their last session, genuinely better, and says the thing every clinician likes to hear: I don’t know how to thank you. There is...
How Google’s local pack decides who patients see first

How Google’s local pack decides who patients see first

by toby_davis | Jun 9, 2026 | Local Search and Google Business Profile

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 8 min read Type ‘physio near me’ into Google on your phone and watch what happens. Before the ordinary list of links, a small map appears with three practices pinned beneath it, each...
Google Business Profile for physios: the local search basics that rank

Google Business Profile for physios: the local search basics that rank

by toby_davis | Jun 8, 2026 | Local Search and Google Business Profile

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 12 min read For a local physiotherapy practice, the most valuable piece of marketing you own is not your website. It is your Google Business Profile, the panel that appears when someone searches...

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The Trusted Practice provides marketing and patient communication resources for Australian physiotherapy practices. Content on this site is general in nature and editorial in character. It is not clinical advice, and it is not advertising of regulated health services. It does not constitute individual professional, legal, or financial advice.

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