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Why before-and-after photos are risky for physio practices

Why before-and-after photos are risky for physio practices

by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing

AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 8 min read A patient finishes a hard rehab, walks out moving freely for the first time in months, and tells you it changed their life. The urge to post about it is enormous, and entirely human. A before-and-after, a...

Can physios use Google reviews? The AHPRA rule explained

by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing

AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 9 min read Few questions cause physiotherapy practice owners more quiet worry than reviews. You know Google reviews matter for being found. You also know AHPRA has strict rules about testimonials. So you end up...

What physiotherapy practices can and can’t say: AHPRA marketing in plain English

by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing

AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 12 min read Most physiotherapy practice owners run their marketing with a low background hum of anxiety. Somewhere in the back of your mind is the sense that AHPRA has rules, that the rules are strict, and that...

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