by toby_davis | Jul 3, 2026 | AHPRA-Aware Marketing
AHPRA-Aware Marketing By Toby Davis · 3 July 2026 · 7 min read Most physio practices say very little about clinical results in their marketing. Not because there’s nothing legitimate to say, but because they’re not sure what they’re allowed to say...
by toby_davis | Jul 3, 2026 | AHPRA-Aware Marketing
AHPRA-Aware Marketing By Toby Davis · 3 July 2026 · 6 min read “First session free” comes up regularly as a patient acquisition idea for physio practices. The logic is intuitive: lower the barrier, get patients through the door, convert them into ongoing...
by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing
AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 8 min read A patient finishes a hard rehab, walks out moving freely for the first time in months, and tells you it changed their life. The urge to post about it is enormous, and entirely human. A before-and-after, a...
by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing
AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 9 min read Few questions cause physiotherapy practice owners more quiet worry than reviews. You know Google reviews matter for being found. You also know AHPRA has strict rules about testimonials. So you end up...
by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing
AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 12 min read Most physiotherapy practice owners run their marketing with a low background hum of anxiety. Somewhere in the back of your mind is the sense that AHPRA has rules, that the rules are strict, and that...
