by toby_davis | Jun 8, 2026 | Practice Operations
Practice Operations By Toby Davis · 8 June 2026 · 10 min read An insurer’s letter lands offering your practice a place on their preferred provider list. The pitch is simple: join, and a stream of that insurer’s members will be directed your way, with your...
by toby_davis | Jun 8, 2026 | Practice Growth Strategy
Practice Growth Strategy By Toby Davis · 8 June 2026 · 9 min read A woman pulls up your website at 9pm with a shoulder that has been aching for a fortnight. She has decided, tonight, to do something about it. She reads your homepage, nods, and goes looking for the way...
by toby_davis | Jun 8, 2026 | AI Search Shift
AI Search Shift By Toby Davis · 8 June 2026 · 9 min read More and more patients now start with a question typed into an AI assistant rather than a search box, and the assistant answers by naming a few practices rather than listing a page of links. If you have read our...
by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing
AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 9 min read Few questions cause physiotherapy practice owners more quiet worry than reviews. You know Google reviews matter for being found. You also know AHPRA has strict rules about testimonials. So you end up...
by toby_davis | Jun 8, 2026 | Practice Operations
Practice Operations By Toby Davis · 8 June 2026 · 11 min read When a physiotherapy practice owner is overworked and the diary is full, the standard fix is hiring another physio. Bring in a junior physio, shift some load across, and free up the owner’s time. It...
