Patient communication is the cheapest growth lever physio practices ignore

by toby_davis | Jun 8, 2026 | Patient Communications

Patient Communications By Toby Davis · 8 June 2026 · 11 min read Most physiotherapy practices spend heavily to acquire a patient and almost nothing to keep one. The marketing budget goes on being found, the clinical effort goes into the treatment itself, and the space...

Google Business Profile for physios: the local search basics that rank

by toby_davis | Jun 8, 2026 | Local Search and Google Business Profile

Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 12 min read For a local physiotherapy practice, the most valuable piece of marketing you own is not your website. It is your Google Business Profile, the panel that appears when someone searches...

Why growing a physio practice usually means doing less, not more

by toby_davis | Jun 8, 2026 | Practice Growth Strategy

Practice Growth Strategy By Toby Davis · 8 June 2026 · 11 min read When a physiotherapy practice plateaus, the standard advice is to do more. Run ads. Add a service line. Open a second location. Hire another physio to take the overflow. The instinct is that growth is...

What physiotherapy practices can and can’t say: AHPRA marketing in plain English

by toby_davis | Jun 8, 2026 | AHPRA-Aware Marketing

AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 12 min read Most physiotherapy practice owners run their marketing with a low background hum of anxiety. Somewhere in the back of your mind is the sense that AHPRA has rules, that the rules are strict, and that...

How patients find a physio is changing, and louder marketing won’t fix it

by toby_davis | Jun 8, 2026 | AI Search Shift

AI Search Shift By Toby Davis · 8 June 2026 · 9 min read Ask most marketing agencies how to get more patients and the answer is some version of more. More ads, more posts, more reels, a bigger presence across more channels. It is familiar advice because it used to be...