Articles for practice owners who are paying attention.
AI search, patient trust, AHPRA-aware marketing, and what changes when the way patients find practices changes.
Should physios run Google Ads? Fix the leak first
AI Search Shift By Toby Davis · 8 June 2026 · 9 min read A practice owner watching a quiet diary reaches the same conclusion most do: we...
Most practice websites should be edited, not rebuilt
Practice Growth Strategy By Toby Davis · 8 June 2026 · 9 min read The brief usually arrives the same way: the website looks dated, a...
Why before-and-after photos are risky for physio practices
AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 8 min read A patient finishes a hard rehab, walks out moving freely for the first time...
The patient newsletter that brings lapsed patients back (compliantly)
Patient Communications By Toby Davis · 8 June 2026 · 9 min read Almost every practice has a database of past patients and almost none of...
Preferred provider arrangements: what the insurer’s offer really costs
Practice Operations By Toby Davis · 8 June 2026 · 10 min read An insurer's letter lands offering your practice a place on their preferred...
The booking leak quietly costing your physio practice new patients
Practice Growth Strategy By Toby Davis · 8 June 2026 · 9 min read A woman pulls up your website at 9pm with a shoulder that has been...
How to show up in AI search answers as a physio practice
AI Search Shift By Toby Davis · 8 June 2026 · 9 min read More and more patients now start with a question typed into an AI assistant...
Can physios use Google reviews? The AHPRA rule explained
AHPRA-Aware Marketing By Toby Davis · 8 June 2026 · 9 min read Few questions cause physiotherapy practice owners more quiet worry than...
Why hiring another physio is usually the wrong fix for being overworked
Practice Operations By Toby Davis · 8 June 2026 · 11 min read When a physiotherapy practice owner is overworked and the diary is full, the...
Patient communication is the cheapest growth lever physio practices ignore
Patient Communications By Toby Davis · 8 June 2026 · 11 min read Most physiotherapy practices spend heavily to acquire a patient and...
Google Business Profile for physios: the local search basics that rank
Local Search and Google Business Profile By Toby Davis · 8 June 2026 · 12 min read For a local physiotherapy practice, the most valuable...
Why growing a physio practice usually means doing less, not more
Practice Growth Strategy By Toby Davis · 8 June 2026 · 11 min read When a physiotherapy practice plateaus, the standard advice is to do...