Fifteen years across non-profit, education and health sectors in Australia and the United Kingdom, working with large organisations across many industries. Experience on both client side and agency side, the rare combination that means she has seen marketing campaigns commissioned, briefed, and delivered from every angle. Specialised in communications, partnerships, stakeholder engagement, and the kind of careful, practical follow-through that turns a strategic plan into a campaign that actually runs.At The Trusted Practice, Sally's focus is the work that lives behind the scenes: content production, editorial review, and operational delivery. Her writing covers patient communications, practice engagement, partnerships, and the operational realities of running a practice well.Like Toby, she is particularly interested in how AI is reshaping how small healthcare practices communicate with patients and run their day-to-day operations. The Trusted Practice exists to put that level of strategic and editorial thinking in the hands of practices that would otherwise be priced out of it.

---

Sally holds a Bachelor's degree in English Literature. She is based in Rowville, Victoria, Australia.