The last marketing help your practice will need.
We set up everything that makes you the obvious choice in your area, get it running on tools you own, then we work ourselves out of a job. No agency on a retainer. No lock-in.
Start with the FoundationPatients now ask AI who to see. Find out what it says about you.
Tell us your practice name and suburb. We test the questions patients actually ask, across ChatGPT and Google’s AI, and send you screenshots of who gets named instead of you, and why. Done personally by us, not by software.
Takes ten seconds. Free, no meeting, no obligation.
Two quiet leaks are costing you patients right now.
Neither shows up on a report. Both are draining the practice every week they go unfixed.
You're going invisible
When someone near you asks AI or Google for a physio, one practice gets named, with reasons. If it isn't yours, those patients never learn you exist. It's happening today, and the slice of search that works this way grows every month.
Your database is asleep
Hundreds of past patients sit in your system, lapsed and forgotten. Bringing them back is the cheapest growth there is, far cheaper than any ad, and almost no practice does it properly.
Most owners try to plug these by handing an agency two or three grand a month, forever. There's a better way now.
For the first time, the tools to fix both are good enough to run yourself. Move now and the lead only compounds.
Start small. Prove it. Own it.
No big commitment, no lock-in, and the first step pays for itself in clarity alone.
The honest truth about your practice's marketing: what to stop, what's working, where patients are leaking, and a plain-English read of your website against the AHPRA advertising rules. It arrives as a document plus a private podcast episode about your practice, to listen to between clinics. No access to your systems needed. If it isn't the most useful thing anyone has handed you about your practice, you pay nothing.
See The Foundation →Your win-back system, built and running. The patients who quietly stopped coming get a professional, caring invitation back, written in your voice, AHPRA-safe, and sent in careful batches from your own practice software. Then it keeps running month after month, on its own. Designed to pay for itself.
See The Recall →The full system, getting found and keeping patients, built on your existing website and on tools you own. One payment to start, one mid-build, one at handover, and the keys change hands when it's done. Training arrives as short recordings you keep.
See The Build →We drive the machine we built: your newsletter written and sent, a page added or refreshed, your Google presence kept fresh, the recall system tuned, and a plain-English note on the first of each month. No lock-in, cancel anytime. An agency charges two or three times this for less, and never plans to leave.
See Ongoing →The Foundation itself: the honest truth about your marketing, in a document you’ll actually read.
Built to pay for itself. Most practices start with the Foundation plus The Recall: $1,950 all up, no bundle games, just the two prices added together. It's designed so the tools we cut and the patients we win back cover most of the cost. You're not spending more, you're spending smarter.
The two owners. Never a junior.


Toby and Sally Davis
Twenty-five years of senior brand and marketing leadership, and fifteen across health, education and non-profit sectors. We take three to four practices at a time, because the work depends on actually understanding each one. You deal with us directly, start to finish.
The things owners ask us first.
Isn't this just another agency?
What if I want to stop?
Do I need to be technical?
Is it AHPRA compliant?
How much does it cost?
Why only physiotherapy practices?
The first move is small, and the risk is ours.
Start with the Foundation. See exactly where you stand and what to do about it. Build from there only as far as you want, and the day you turn to us and say, "I've got it from here," we're gone.
Book the thirty-minute conversation↓
The thirty-minute conversation.
One conversation to see if we fit. You talk, we listen, and we’ll have already looked at your practice before we speak.
We hold these in the evening or on a Sunday, outside clinic hours. Your treating day earns money, and a conversation about marketing shouldn’t interrupt it.
And afterwards, don’t expect a calendar full of meetings. We get on with the work and come back to you when there’s something worth your time.
Tell us what prompted you, and we’ll come back within a day with evening and Sunday times.